Founded in 2000 in California, Electric makes quality products that enhance active lifestyles – offering ‘Style that performs’. By building upon what has stood the test of time, Electric reengineers classics. The brand designs and markets sunglasses, snow goggles and helmets, watches, backpacks, luggage and accessories.

Smith Optics

Metals, Lifestyle, and Sport Rx. Premium materials shaped with an authentic style. Over 75% of our sunglasses are made using environmentally considerate and renewable materials without compromise.

Suncloud Optics

Suncloud Optics defines functional fashion. We offer quality polarized optics wrapped in contemporary frame styles at a refreshing value. We also cover additional eye wear needs with Suncloud Readers. All with 100% polarized lenses, unparalleled frame fit and backed by our GENUINE LIFETIME WARRANTY.

Speedo Eyewear

With over 70 different goggle styles for all ages and abilities – we have a suitable range of goggles for all swimmers. Designed for those who take swimming seriously – for training or keeping fit. Innovative technology enhancing your swim experience with maximum comfort, fit and clear vision.